New Models & Technologies for Monetizing Media New Business Models When it comes to looking for where media innovations will be monetized, his experience points to the intersection of traditionally separate sectors: The sweet spot is designing the models that take the best of traditional ad-supported models with the special targeting & monetizing capabilities of new media. Whether as a traditional consultant or as a strategic partner, Weston is helping companies develop the business models and forging the strategic partnerships that will make media coin. New Technologies While two of the technologies relate to audience measurement and have been assigned to Nielsen, Weston retains the rights to one invention in the DOOH space where media detection is used to help determine the contextual placement of DOOH ads. Unlike the other key invention in the DOOH space (owned by TargetCast and relating to placing DOOH ads independent of the primary content being displayed), Weston's invention takes the best of Nielsen-like media detection and TargetCast-like DOOH ad delivery to make ad placement dependent on the displayed media. This revolutionary technology helps bridge the worlds of DOOH and traditional broadcast/cable advertising. And it has been enhanced through industry-specific improvements customized for different DOOH environments and associated business models & technology platforms. The technology will be licensed to strategic partners, including one DOOH company focusing on two specific niches in the high-end leisure market (golf and casinos) with the help of ex-CTO of Nielsen, Bob Luff (who is a co-inventor on another invention with Weston). Partners for other verticals have yet to be determined. Contact |